We strongly believe that an organized, efficient and successful approach reflects decisions and actions. It is not enough to decide who is going to handle the problem. Once a crisis occurs it is too late to decide who does what. SRM can help establish a plan before it is needed as well as during the incident itself. We can help you define a small body of top company executives who will ultimately be responsible for the policy level decision involved in the crisis.
TheSRM team sets the overall strategy for resolving the crisis.SRM can coordinate and plan media responses, press releases, and apply the best skills of the company at the appropriate levels.SRM minimizes the distraction to management by expert and careful planning applied to the problem thus positively effecting the bottom line.